About
Gabe Zack is a Canadian director and artist, born in Montreal, and founder of S-1®, a media company developing and creating IP across film, commercial, and digital platforms. His work sits between cinema, design, and culture, shaped by influences from architecture, fashion, and industrial design. His approach is direct and intentional, where every frame, material, and decision is considered. He focuses on creating work that feels singular, with a clear point of view that carries from concept through execution.
His process is rooted in research and exploration. He studies environments, materials, sound, and human behavior, pulling from both physical spaces and cultural shifts to develop ideas that feel new but grounded. Projects begin with defining the idea and visual language before anything is made. From there, the work expands across film, photography, and digital, maintaining a consistent identity across every touchpoint. The emphasis is on clarity, presence, and creating work that people remember rather than content that disappears.
Based between Vancouver, Los Angeles, and New York, Gabe has directed campaigns for brands including Cadillac, Bang and Olufsen, Adobe, and Marriott Bonvoy. His work has generated over 1.6 million views, screened in theatrical settings, and reached audiences across global markets. Each project is approached with a focus on direction, casting, composition, and tone, ensuring the final output feels cohesive and considered at every level.
He founded S-1® as an extension of his practice, reflecting a broader interest in building ideas beyond individual projects and developing original IP across film and digital. His work as a founder is driven by experimentation, research, and a constant push to explore new formats, tools, and ways of creating, using S-1® as a platform to test, develop, and launch ideas that sit outside traditional structures and move toward what does not yet exist.